New Betting Sites From The UK

We’re all creatures of habit. After a long day at work, everyone has their favourite pub where they can see familiar faces, drink their favourite beer, and relax.

The familiar makes us feel safe. However, staying in our comfort zones means we’ll be missing out on new experiences. This also applies to online betting. Over time, most punters grow accustomed to their preferred venue. Switching to a different one, especially if it’s one of the new betting sites in the UK, is hard.

This is nothing out of the ordinary. It’s wise to be cautious, as you’re trusting betting sites with sensitive information, and after you find a bookie you trust and love, you might see little reason to switch. However, there are still plenty of reasons to try out some new bookmakers.

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Top 10 New Betting Sites in the UK 2021


Huge market availability

Great design

Trusted operator

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms Apply.


Free betting tips

Multitude of payment options


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.


Flashy design

Wide American sports offer

Good odds

New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration – Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

4.7 / 5.0 Bethard

Generous welcome offer

Cash Out

Streaming capabilities

New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get a £5 free bet. Repeat up to 10 times within 7 days and claim a total of £50 in free bets. T&C Apply, 18+.


Good bonuses

Tight security

Most betting types supported

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.

4.6 / 5.0 BetSteve Read review

Live streaming

Low wagering requirement

Low betting margins

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

4.2 / 5.0 SponsioBet

Brand new site

Quick bets

Good odds

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply.

4.1 / 5.0 Mr. Play

Fast transactions

Great odds

Huge amount of sports covered

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

4 / 5.0 STS

Alluring bonus

Best football odds

More than 50 sports

18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

4 / 5.0 22bet

Cash Out

Rapid and helpful support

Covers less popular sports too

Available to new players who made the first deposit. 18+. This offer is only available for players who registered on 22BET on or after 20/03/2019. The wagering requirements must be met by betting on In-Play and Pre-match sportsbook markets. In order to activate this bonus on the personal 22BET account, please, enter the bonus code 50SPORT when a deposit is made and wager your deposit once on betting markets with odds of at least 1.65 within 30 days. The activated bonus amount must be wagered 10 times with the odds of 1.65. T&Cs apply.

Why Should I Try Out New Betting Sites?

You found a betting site you love a while ago and have been using it ever since. You know the UI by heart, you’ve mastered the betting types on the platform, and you know what kind of offers you can expect from your bookie. Of course, if you’re fully satisfied with what your bookmaker offers, there’s really little to no reason to risk switching to a new provider. However, there’s a number of reasons to give the newer betting website a chance. 

This article isn’t meant only for experienced punters pondering looking for a new betting home. In case you’re a newcomer to the field, you might be wary about choosing new sports betting sites that have recently launched, as opposed to those with decades of experience. This line of reasoning also makes sense, as people are right to trust betting sites like William Hill that have been operating for nearly a century. However, the UK’s strict legal regulations serve as a guarantee that all licensed betting sites, including new ones, are safe and fair for bettors.

Here are some of the reasons you should consider finding a new betting venue.

A fresh start

The first and most obvious reason to switch could be out of pure boredom. You’ve grown tired of the same site, interface, and sports bets. New sports betting sites in the UK could provide a much-needed breath of fresh air to your everyday wagers, renewing your interest and making your favourite hobby activity fun again. Also, if you happen to be in the middle of a losing streak, changing your betting site can boost morale and get you back in the saddle.

Attractive bonuses

As an increasing number of betting providers enter the market, it becomes tougher for them to separate themselves from the competition. One of the main ways bookies try to attract customers is by offering sensational bonuses. This is great news for punters looking for new UK betting sites, as these bonuses alone can often be reason enough to change your betting venue. Welcome offers are usually the most alluring, but other bonuses – especially weekly/daily ones that tie in with your favourite sport or betting type – can greatly improve your experience and potential winnings.

New markets

Betting market availability is one of the main features by which we judge betting sites. Naturally, most punters pick sites that cover the sports/leagues they’re interested in betting on. However, your preferences can change over time. You might’ve been an avid football fan but are starting to be more interested in horse racing, which is not as widely available at your current venue. Switching to one of the new horse racing betting sites in the UK could scratch your itch. Furthermore, newer sites increasingly focus on esports and virtual sports, which have enjoyed greater popularity in recent months due to the coronavirus outbreak.


Finally, we have odds. It doesn’t take a genius to know that better odds lead to greater winnings. Therefore, one of the possible reasons to switch to a brand new bookmaker could be that it offers better odds than your current bookie. Determining differences in odds between two betting venues isn’t always easy at first glance, especially considering that they’re constantly changing. But by looking at them in more detail, you’ll be able to see if there are any significant differences in odds between your existing bookie and brand new betting sites.

Reviews of New Betting Sites

Inferno Bet Logo
4.5 / 5.0 InfernoBet
Key features

Excellent promotions

Great betting platform design

Safe and licenced

Established in 2020, InfernoBet is one of the newest betting sites on the market. It’s operated by ProgressPlay, the parent company of some of the best online betting sites. InfernoBet boasts operating licences from reputable issuers like the Malta Gaming Authority and the UK Gambling Commission.

Betting Markets

InfernoBet has both a bookmaker section and an online casino. Punters can bet on all popular sports, like football, basketball, tennis, cricket, volleyball, snooker, and much more. Gamers aren’t left out either – InfernoBet’s esports section contains games like Dota 2, CS:GO, League of Legends, and even a mobile game, King of Glory.

Bonuses and Promotions

Similar to other new online bookmakers in the UK, InfernoBet offers a free £10 bet for new players who make a bet on a game with a minimum of 1.5 odds. The bet has a 10x wagering requirement, with a maximum bonus amount of £20. InfernoBet also offers game-specific promotions for avid fans.

The bookmaker section includes promotions for esports, football, NBA, ice hockey, volleyball, MMA, and many others. Each promotion has a specific code you can find on their website.

Payment Methods

InfernoBet wouldn’t be on our list of top betting sites without offering an excellent variety of payment options. Punters can deposit and withdraw using PayPal, Trustly, MuchBetter, paysafecard, ecoPayz, Zimpler, SOFORT, debit cards, wire transfers and much more. Various credit cards are accepted too, but not for UK residents.

If you prefer playing on the go, InfernoBet supports PayviaPhone, but a 15% processing fee will be deducted from all deposits made this way.

Security and Customer Support

InfernoBet is always there for its punters: As is par for the course with the best betting sites in the UK, this bookmaker offers ‘round-the-clock customer support. You can use the website’s contact form, email, or live chat, all of which are available 24/7.

Betiton Logo
5 / 5.0 Betiton
Key features

Good welcome offer

Exclusive cash-out feature

Helpful customer support

Betiton is a bookmaker and an online casino all in one. The website is slick and modern, but also simple in design, making it extremely easy to navigate. Established in 2020, Betiton is becoming one of the best up and coming sports-betting sites on the market.

Betting Markets

Betiton has a fantastic betting market: Punters can bet on football, basketball, tennis, darts, horse racing, boxing, golf, futsal, and much more. They can also skip sports and bet on politics, predicting who will be the next US president or the next country to leave the EU.

Betiton also has an esports section with all the staple titles, such as Dota 2, CS:GO, League of Legends, King of Glory, Starcraft 2, Rainbow Six Siege, and Valorant.

Bonuses and Promotions

The multitude of bonuses Betiton offers easily make it one of the best betting sites for new customers. To claim the welcome offer, you need to deposit £10 or more, then bet £15 or more on a game with the minimum stakes of 2.0(1/1). Afterwards, you will receive a free bet of £10.

Betiton also includes the Cash Out Exclusive Feature, allowing punters to get an early payout before a game is finished, and the Boostiton promotion, granting an extra 4% to 77% winnings on Acca or System bets.

Payment Methods

Visa, Mastercard, Trustly, Skrill, NETELLER, MuchBetter, ecoPayz, PayPal, paysafecard, and others comprise the payment options. The minimum deposit or withdrawal amount is £10; the maximum deposit is £5000 per instance, and you can withdraw up to £7000 each month.

Most of the top new betting sites have quick processing times, and Betiton is no different. Withdrawal times range anywhere between one and six business days, depending on the payment method used.

Security and Customer Support

Betiton is licenced and regulated by the Malta Gaming Authority as part of the Aspire Global International LTD. In the United Kingdom, the website is operated by AG Communications Limited, a Malta-based company regulated by the UK Gambling Commission.

All credit and debit card transactions are processed by Aspire Global International, as they are with many other reputable sports betting sites. To maintain website security, Betiton uses the latest 128-bit SSL encryption technology.

If you have any issues or a dispute, you can contact Betiton’s customer support via live chat or email — they are available seven days a week from 08:00 CET to 00:00 CET.

RedZone Logo
Key features

Hundreds of markets

Constant promotions

Licenced and secure

RedZoneSports was launched in 2016 and aims to bring competitive odds to punters across the UK and Ireland. Though they might not be one of the latest betting sites for the UK market, RedZoneSports’ excellent offer is a must-see for every betting enthusiast out there.

Betting Markets

The website is operated by Argyll Entertainment and includes hundreds of pre-match and in-play markets, alongside multiple bet types. In addition to common markets like football, basketball, baseball, cricket, golf, and cricket, RedZoneSports also hosts betting on horse races, greyhounds, cycling, darts, surfing, snooker, and pool.

RedZoneSports has an esports section, and you’ll be able to bet on Dota 2, Valorant, CS:GO, League of Legends, Rainbow Six Siege, and more.

While there are plenty of opportunities for standard online betting in the UK, RedZoneSports deviates from the usual betting markets and offers bets for the winning movies on the next Academy Awards or various presidential elections.

Bonuses and Promotions

New players can look forward to a welcome bonus. The code RZTENDOUBLE and a qualifying bet of £10 get you a free £10 bet. The bonus is available once per customer, and you’ll need to bet on games with the minimum odds of 1.7.

RedZoneSports frequently adds new promotions to their assortment, so make sure to check out their latest promotions for a chance to claim lucrative bonuses.

Payment Methods

The selection of payment methods is not on par with the best online betting sites and leaves plenty to be desired: Only Visa, MasterCard, and Trustly are supported.

The minimum deposit amount is £10, while the minimum withdrawal amount is £20. The daily withdrawal maximum is £20,000. Deposits are processed instantly, but it can take three to five business days before you receive your winnings after making a withdrawal request.

Security and Customer Support

RedZoneSports is licenced and regulated by the UK Gambling Commission in Great Britain. The website cares about its punters and may require some additional information after registration, unlike many betting sites in the UK, new or old. This serves to assess every player’s situation and protect them from gambling harm – a commendable goal.

If you require any assistance or have a problem, you can visit their FAQ page. If that’s insufficient, you can get in touch with their customer support via email at, or through live chat from 10 AM to 10 PM, every day of the week.

MansionBet Logo
5 / 5.0 MansionBet
Key features

Great in-play markets

Fast withdrawals

Excellent design

MansionBet has something that many new betting companies lack — experience. The bookmaker launched in 2018 in the UK, but it’s operated by Mansion Europe Holdings Ltd, a company with more than 15 years of expertise in the gambling industry.

Betting Markets

Punters are in for a treat at MansionBet, as the bookmaker includes a myriad of betting markets and in-play betting. Whether you prefer betting on football, basketball, tennis, or boxing, MansionBet has got you covered. Punters can also bet on greyhounds, darts, cycling, cricket. Even those who want to bet on politics or surfing will find something at this venue for online betting in the UK.

Avid gamers can bet on various esports, like Dota 2, CS:GO, Valorant, and much more, all of which include match results, handicap and league betting, or tournament results.

Bonuses and Promotions

When it comes to bonuses and promotions, MansionBet’s offer is quite impressive. Newcomers can claim £5 in free bets after depositing and betting £10 at odds of 2.0 or higher. After using your £5 free bet, you can get £5 in free bets three more times.

If you’re looking for new betting sites for horse racing, MansionBet might be the ideal choice. It even offers faller insurance for horse racing, granting you £20 in free bets after betting a minimum of £5 in a race where the horse fell, unseated the rider, or was brought down.

That’s not all – players can win up to 60% more with the ACCA Boost promotion designed for accumulator bets. There’s plenty of other bonuses and promotions at your disposal at MansionBet, so check them out firsthand.

Payment Methods

Even though MansionBet is one of the best new horse-betting sites, the payment method section could certainly use more variety. UK and Ireland residents can use credit and debit cards like Visa and Mastercard, or e-wallets like NETELLER.

The minimum deposit amount is £10, while the maximum is £45,000. You can only withdraw money via the method you used for depositing.

Security and Customer Support

To secure the players’ information, MansionBet uses RSA 2048-bit encryption and the latest security infrastructure. The bookie is licenced by the UK Gambling Commission, too.

If you have any question regarding the casino, you can always get in touch with a representative via live chat or a phone call at +350 200 65068. Even though most new betting sites offer 24/7 customer support, MansionBet’s customer support is available between 08:00 and 23:00 (UK time).

BetSteve Logo
4.6 / 5.0 BetSteve
Key features

Great bonuses

Diverse markets

Game-specific promotions

BetSteve is an online casino and bookmaker operated by ProgressPlay Limited, which is why it has an identical layout as InfernoBet.

Betting Markets

All available and upcoming games are neatly arranged on the left side of the homepage. Punters can expect all the usual suspects like football, basketball, tennis, snooker, and even ice hockey. Like every reputable bookmaker out there, BetSteve has an esports section for betting on Dota 2, League of Legends, or CS:GO.

Bonuses and Promotions

New betting sites’ offers and promotions are often much more lucrative than at a veteran venue, as a way to attract a loyal audience. This is exactly the case with BetSteve: The bookie offers 15 promotions, most of which are tied to specific games and their leaderboards. Each promotion comes with its own special code, and the more you bet on a specific game, the higher you climb the leaderboard, which in return gets you better rewards.

BetSteve also has a welcome bonus similar to the one that most brand-new sports betting sites have to offer. Namely, newcomers can get £10 in free bets by depositing £10 after registration and betting on games with minimum odds of 1.5. The bonus has a 10x wagering requirement, and the maximum winnings are £20.

Payment Methods

Punters can deposit via credit – non-UK players only – or debit cards like Visa and Mastercard, or through NETELLER, Trustly, PayviaPhone, Skrill, paysafecard, and others.

The minimum deposit amount is £10 while the maximum varies based on the method, up to £5,000. All withdrawals carry a £2.5 processing fee, and processing times range from 4 to 14 days (pending times included).

Security and Customer Support

Like all the new online betting sites on our list, BetSteve is fully licenced. It has a Malta Gaming Authority licence, and one from the UK Gambling Commission, with transactions protected by Sectigo and PCI Security, creating a perfectly safe gambling environment.

BetSteve also offers ‘round-the-clock customer support via email or live chat.

Our evaluation methodology

We rely on a strict review process and holistic approach in testing out and rating bookies. From bonuses and odds to security and banking options, we take all the relevant information into account during our reviews. Then we include only those worthy of our new betting sites UK list, bringing you only the freshest, fairest, and most lucrative providers.

In the next section, we’ll cover each step of our foolproof evaluation process, pointing out the importance of each feature, how to evaluate them, and why they’re important. In this way, you can apply the same process we use when determining which bookie suits you best. During the review process, we test all betting sites with real wagers and selections to bring you an unbiased assessment of each site.

Licensing – Each country has its own set of specific laws that regulate betting. In the UK, all betting sites have to be licensed by the UK Gambling Commission (UKGC). We only take licensed new online betting sites into consideration, and you should too. Not only is it illegal for betting sites to operate without the UKGC licence, but it’s also highly risky. Various bodies like the UKGC serve as a guarantee that each bookmaker conforms to rules concerning security, fairness, financial regulation, and so on. That’s why we make sure each and every bookie on our list is fully licensed by the UKGC and follows all appropriate rules and regulations.

Bonuses – Only a few things in the world are better than free stuff. People who run betting sites know all this and aim to provide and advertise shiny, generous bonuses, both for new and existing players. A good bonus is important to punters, and betting sites new customer offers are rightfully considered to be a hugely important metric when assessing each platform. However, the trick is figuring out how generous the bonuses involved really are. To do so, we take a look at the bonus prerequisites, wagering requirements, the duration of the promotion, and all that tiny text at the bottom of each promotional offer.

You can expect that new bookies will try to outperform the old guard when it comes to bonuses, which is one of the main advantages of switching to a newer provider. We’re here to tell you what exactly you’ll be getting in those promotions.

Market availability – When scouting for the best new betting sites, market availability is one of the key aspects to look out for. The availability of a broad selection of sports and leagues is invaluable. Most bookmakers focus on a certain selection of sports, for which they cover most matches and leagues, and offer the most betting types. In the UK, it’s tough to find a betting site that doesn’t fervently offer all types of horse race or football betting. However, if you fancy other sports – or esports/virtual sports – you should pay attention to what the bookie in question offers for those. This is why we devote a section of our reviews to examining how broad a market selection each bookie has on offer.

Gambling experience – Too often we see new sport betting sites that sound great on paper but miss that special something that makes you fall in love with them. The bonuses could be great, the odds favourable, and the market selection wide, but if the site doesn’t click with you, it’s all for nothing.

In our reviews, we examine several elements that greatly influence and shape the overall user experience. We examine the look of the site – the colour palette, whether it’s too flashy or too drab, whether the UI reflects modern design decisions or is stuck in the 2000s. Additionally, in our reviews of new sport betting sites in the UK, we look at the site’s responsiveness, its layout, load speeds on slower internet connections, and mobile optimisation

Security and support – Betting is a risky business, and we don’t just mean because you can lose money. During registration and when you make bets, you’re trusting the bookmaker with your sensitive information, including your personal data, address, banking details, and so forth. Sending that sort of information over the internet is scary. Therefore, we always expect a high level of devotion towards security measures on the new online sports betting sites we review.

These measures include high-end encryption to protect all information flows between you and the site, two-factor authentication, and secure databases. Besides security, the site needs to have a dedicated, resourceful, and helpful customer service team ready and willing to help you out whenever you run into problems. Additionally, the best betting providers offer multi-channel support that’s available 24/7. Some hiccups in the support department are forgivable due to the coronavirus outbreak, which limits the number of support staff available.

Streaming – Integrated streaming capabilities have become increasingly common in online betting venues. Both old and new UK sports betting sites have started offering streaming services for matches, which is an invaluable addition for any punter. The ability to watch the games you’re betting on right on the betting site greatly improves the experience, although some bettors might still prefer to watch their games on TV. While streaming is not a make-or-break feature when reviewing betting sites, it’s certainly a welcome addition that deserves praise.

Banking options – With the recent ban on the use of credit cards for betting, the availability of other transaction methods has grown in importance. In our reviews, we look at whether the providers allow payments through various eWallets like Neteller, Skrill, PayPal, debit cards, wire transfers, and more. Additionally, we look at the minimum deposit and withdrawal amounts of the latest betting sites in the UK, as well as transaction times for each method. The ideal bookie offers low minimum deposit/withdrawal amounts, rapid transaction times, and high withdrawal limits.

Odds – We’ve already mentioned the importance of attractive odds on new sites. Figuring out the difference in odds between different sites is often difficult, especially when the differences are small. However, many sites now offer “best odds” guarantees, which means that they compare the odds to those of the competition before paying out your winnings. This guarantees that you always receive the maximum possible amount of money for the bets you win. Great odds and/or best odds guarantees are what most bookies should strive for.

Betting types – Fledgling punters, or those who like to play it safe, mostly stick to single-win bets. However, experienced bettors know that the real cash lies in various advanced betting types like acca bets, scorecasts, tricasts, and handicaps. Therefore, we always take a close look at the betting types offered by the new UK bookmakers we review, as they greatly affect your betting experience on the site. Of course, betting types offered often depend on which sports a bookie specialises in; they typically offer the most betting types for the sports they focus on the most.


What is the best UK betting site?

There are many great new betting sites in the UK, so it’s tough to single out one. Which betting site suits you best depends on your preferences. Some of the most popular newer sites are 10bet, MansionBet, and Betiton.

Which Betting Sites Accept PayPal?

PayPal is one of the most popular methods of online payment, and the majority of betting sites now support it. Some of these include William Hill, 10bet, BetVictor, and Unibet.

What betting sites give you a free bet?

Free bets are one of the most popular welcome offer rewards. However, they’re not completely free – they usually require you to make a certain deposit and place at least one qualifying bet. Nearly all bookies offer free bets of this sort – William Hill, 888sport, Unibet, and Bethard being among them.

How long does it take to open an online betting account?

Opening an online betting account, especially on new betting sites in the UK, is a quick process that takes a maximum of five minutes. You’ll just need to punch in your email, personal data, and phone number, and your account will be ready for immediate use.