New Betting Sites From The UK

We’re all creatures of habit. After a long day at work, everyone has their favourite pub where they can see familiar faces, drink their favourite beer, and relax.

The familiar makes us feel safe. However, staying in our comfort zones means we’ll be missing out on new experiences. This also applies to online betting. Over time, most punters grow accustomed to their preferred venue. Switching to a different one, especially if it’s one of the new betting sites in the UK, is hard.

This is nothing out of the ordinary. It’s wise to be cautious, as you’re trusting betting sites with sensitive information, and after you find a bookie you trust and love, you might see little reason to switch. However, there are still plenty of reasons to try out some new bookmakers.

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Top 10 New Betting Sites in the UK 2021


Huge market availability

Great design

Trusted operator

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms Apply.


Free betting tips

Multitude of payment options


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.


Flashy design

Wide American sports offer

Good odds

New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration – Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.


Specializes in Horse Race Betting

In-Play Betting

Virtual Sports

This promotion is only valid for new UK QuinnBet customers aged 18 years and over who have yet to avail of a QuinnBet Welcome Offer. Customers can also avail of a QuinnCasino Welcome Offer.

4.6 / 5.0 BetSteve Read review

Live streaming

Low wagering requirement

Low betting margins

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.


Brand new site

Quick bets

Good odds

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply.

4.5 / 5.0 BritainBet

Various payment methods

Multi-view betting

Solid customer support

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

4.5 / 5.0 MonsterCasino

Intuitive site design

Live betting

Fast customer support

New Players Only. UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.

4.1 / 5.0 Mr. Play Read review

Fast transactions

Great odds

Huge amount of sports covered

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

4 / 5.0 STS Read review

Alluring bonus

Best football odds

More than 50 sports

18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

4.3 / 5.0 BetDukes Read review

Cash Out

Rapid and helpful support

Covers less popular sports too

New Players Only. Minimum £10 qualifying bets, stake not returned. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 days from issue. Excluded Skrill deposits. Full Terms apply.

Why Should I Try Out New Betting Sites?

You found a betting site you love a while ago and have been using it ever since. You know the UI by heart, you’ve mastered the betting types on the platform, and you know what kind of offers you can expect from your bookie. Of course, if you’re fully satisfied with what your bookmaker offers, there’s really little to no reason to risk switching to a new provider. However, there’s a number of reasons to give the newer betting website a chance. 

This article isn’t meant only for experienced punters pondering looking for a new betting home. In case you’re a newcomer to the field, you might be wary about choosing new sports betting sites that have recently launched, as opposed to those with decades of experience. This line of reasoning also makes sense, as people are right to trust betting sites like William Hill that have been operating for nearly a century. However, the UK’s strict legal regulations serve as a guarantee that all licensed betting sites, including new ones, are safe and fair for bettors.

Here are some of the reasons you should consider finding a new betting venue.

A fresh start

The first and most obvious reason to switch could be out of pure boredom. You’ve grown tired of the same site, interface, and sports bets. New sports betting sites in the UK could provide a much-needed breath of fresh air to your everyday wagers, renewing your interest and making your favourite hobby activity fun again. Also, if you happen to be in the middle of a losing streak, changing your betting site can boost morale and get you back in the saddle.

Attractive bonuses

As an increasing number of betting providers enter the market, it becomes tougher for them to separate themselves from the competition. One of the main ways bookies try to attract customers is by offering sensational bonuses. This is great news for punters looking for new UK betting sites, as these bonuses alone can often be reason enough to change your betting venue. Welcome offers are usually the most alluring, but other bonuses – especially weekly/daily ones that tie in with your favourite sport or betting type – can greatly improve your experience and potential winnings.

New markets

Betting market availability is one of the main features by which we judge betting sites. Naturally, most punters pick sites that cover the sports/leagues they’re interested in betting on. However, your preferences can change over time. You might’ve been an avid football fan but are starting to be more interested in horse racing, which is not as widely available at your current venue. Switching to one of the new horse racing betting sites in the UK could scratch your itch. Furthermore, newer sites increasingly focus on esports and virtual sports, which have enjoyed greater popularity in recent months due to the coronavirus outbreak.


Finally, we have odds. It doesn’t take a genius to know that better odds lead to greater winnings. Therefore, one of the possible reasons to switch to a brand new bookmaker could be that it offers better odds than your current bookie. Determining differences in odds between two betting venues isn’t always easy at first glance, especially considering that they’re constantly changing. But by looking at them in more detail, you’ll be able to see if there are any significant differences in odds between your existing bookie and brand new betting sites.

Reviews of New Betting Sites

Inferno Bet Logo
4.5 / 5.0


Key features

Excellent promotions

Great betting platform design

Safe and licenced

Established in 2020, InfernoBet is one of the newest betting sites on the market. It’s operated by ProgressPlay, the parent company of some of the best online betting sites. InfernoBet boasts operating licences from reputable issuers like the Malta Gaming Authority and the UK Gambling Commission.

Betting Markets

InfernoBet has both a bookmaker section and an online casino. Punters can bet on all popular sports, like football, basketball, tennis, cricket, volleyball, snooker, and much more. Gamers aren’t left out either – InfernoBet’s esports section contains games like Dota 2, CS:GO, League of Legends, and even a mobile game, King of Glory.

Bonuses and Promotions

Similar to other new online bookmakers in the UK, InfernoBet offers a free £10 bet for new players who make a bet on a game with a minimum of 1.5 odds. The bet has a 10x wagering requirement, with a maximum bonus amount of £20. InfernoBet also offers game-specific promotions for avid fans.

The bookmaker section includes promotions for esports, football, NBA, ice hockey, volleyball, MMA, and many others. Each promotion has a specific code you can find on their website.

Payment Methods

InfernoBet wouldn’t be on our list of top betting sites without offering an excellent variety of payment options. Punters can deposit and withdraw using PayPal, Trustly, MuchBetter, paysafecard, ecoPayz, Zimpler, SOFORT, debit cards, wire transfers and much more. Various credit cards are accepted too, but not for UK residents.

If you prefer playing on the go, InfernoBet supports PayviaPhone, but a 15% processing fee will be deducted from all deposits made this way.

Security and Customer Support

InfernoBet is always there for its punters: As is par for the course with the best betting sites in the UK, this bookmaker offers ‘round-the-clock customer support. You can use the website’s contact form, email, or live chat, all of which are available 24/7.

Betiton Logo
5 / 5.0


Key features

Good welcome offer

Exclusive cash-out feature

Helpful customer support

Betiton is a bookmaker and an online casino all in one. The website is slick and modern, but also simple in design, making it extremely easy to navigate. Established in 2020, Betiton is becoming one of the best up and coming sports-betting sites on the market.

Betting Markets

Betiton has a fantastic betting market: Punters can bet on football, basketball, tennis, darts, horse racing, boxing, golf, futsal, and much more. They can also skip sports and bet on politics, predicting who will be the next US president or the next country to leave the EU.

Betiton also has an esports section with all the staple titles, such as Dota 2, CS:GO, League of Legends, King of Glory, Starcraft 2, Rainbow Six Siege, and Valorant.

Bonuses and Promotions

The multitude of bonuses Betiton offers easily make it one of the best betting sites for new customers. To claim the welcome offer, you need to deposit £10 or more, then bet £15 or more on a game with the minimum stakes of 2.0(1/1). Afterwards, you will receive a free bet of £10.

Betiton also includes the Cash Out Exclusive Feature, allowing punters to get an early payout before a game is finished, and the Boostiton promotion, granting an extra 4% to 77% winnings on Acca or System bets.

Payment Methods

Visa, Mastercard, Trustly, Skrill, NETELLER, MuchBetter, ecoPayz, PayPal, paysafecard, and others comprise the payment options. The minimum deposit or withdrawal amount is £10; the maximum deposit is £5000 per instance, and you can withdraw up to £7000 each month.

Most of the top new betting sites have quick processing times, and Betiton is no different. Withdrawal times range anywhere between one and six business days, depending on the payment method used.

Security and Customer Support

Betiton is licenced and regulated by the Malta Gaming Authority as part of the Aspire Global International LTD. In the United Kingdom, the website is operated by AG Communications Limited, a Malta-based company regulated by the UK Gambling Commission.

All credit and debit card transactions are processed by Aspire Global International, as they are with many other reputable sports betting sites. To maintain website security, Betiton uses the latest 128-bit SSL encryption technology.

If you have any issues or a dispute, you can contact Betiton’s customer support via live chat or email — they are available seven days a week from 08:00 CET to 00:00 CET.

RedZone Logo
4.1 / 5.0

Redzone Sports

Key features

Hundreds of markets

Constant promotions

Licenced and secure

RedZoneSports was launched in 2016 and aims to bring competitive odds to punters across the UK and Ireland. Though they might not be one of the latest betting sites for the UK market, RedZoneSports’ excellent offer is a must-see for every betting enthusiast out there.

Betting Markets

The website is operated by Argyll Entertainment and includes hundreds of pre-match and in-play markets, alongside multiple bet types. In addition to common markets like football, basketball, baseball, cricket, golf, and cricket, RedZoneSports also hosts betting on horse races, greyhounds, cycling, darts, surfing, snooker, and pool.

RedZoneSports has an esports section, and you’ll be able to bet on Dota 2, Valorant, CS:GO, League of Legends, Rainbow Six Siege, and more.

While there are plenty of opportunities for standard online betting in the UK, RedZoneSports deviates from the usual betting markets and offers bets for the winning movies on the next Academy Awards or various presidential elections.

Bonuses and Promotions

New players can look forward to a welcome bonus. The code RZTENDOUBLE and a qualifying bet of £10 get you a free £10 bet. The bonus is available once per customer, and you’ll need to bet on games with the minimum odds of 1.7.

RedZoneSports frequently adds new promotions to their assortment, so make sure to check out their latest promotions for a chance to claim lucrative bonuses.

Payment Methods

The selection of payment methods is not on par with the best online betting sites and leaves plenty to be desired: Only Visa, MasterCard, and Trustly are supported.

The minimum deposit amount is £10, while the minimum withdrawal amount is £20. The daily withdrawal maximum is £20,000. Deposits are processed instantly, but it can take three to five business days before you receive your winnings after making a withdrawal request.

Security and Customer Support

RedZoneSports is licenced and regulated by the UK Gambling Commission in Great Britain. The website cares about its punters and may require some additional information after registration, unlike many betting sites in the UK, new or old. This serves to assess every player’s situation and protect them from gambling harm – a commendable goal.

If you require any assistance or have a problem, you can visit their FAQ page. If that’s insufficient, you can get in touch with their customer support via email at, or through live chat from 10 AM to 10 PM, every day of the week.

quinnbet logo
4 / 5.0


Key features

Plenty of Promotions

Fast Customer Support

Excellent Betting Markets

QuinnBet is one of the most prominent new horse-racing betting sites. The Ireland-based sportsbook and casino operator launched in August 2017 as a utopia for horse racing, football, and greyhound-racing fans alike. The website is user-friendly, and the sportsbook also has an iOS and Android mobile betting apps.

Betting Markets

The sportsbook allows punters to bet on football, horse and greyhound racing, snooker, boxing, MMA, and much more. Additionally, QuinnBet has an esports and virtual sports section. Punters can place a variety of bets, especially on live games from the In-Play section.

Bonuses and Promotions

QuinnBet is one of the best new-customer betting sites in terms of promotions. Most bonuses are interlinked with the casino the company operates, so they’re excellent as standalone bonuses, and even better if you’re also a casino enthusiast.

The sportsbook initially grants a no-deposit free bet welcome offer for UK punters. You can receive 50% of your losses back on your first day too, up to £25, or a guaranteed £5 free bet after your first deposit. Furthermore, you will receive 50 free spins on Grand Spinn, which isn’t something many new bookies in the UK will give you.

Ireland residents can look forward to a special welcome bonus from QuinnBet, as well as game-specific promotions for horse racing, football, and greyhound racing. Finally, punters can enjoy a multitude of other promotions, like the Daily Free Bet, Accumulator Bonus, and the Accumulator Insurance promotion.

Payment Methods

QuinnBet encompasses the most popular payment methods like Visa, Mastercard, Skrill, and NETELLER. However, the sportsbook lacks the option to deposit and withdraw via PayPal and paysafecard, unlike some other new betting sites on the market, which might inconvenience some players.

The minimum you can deposit and withdraw is £10. Withdrawal requests are processed within 24 hours, and it can take an additional two or three business days before the money’s in your account, depending on the method you decide to use.

Security and Customer Support

QuinnBet is fully licensed and regulated by the UK Gambling Commission. The sportsbook also uses encryption to ensure that all bets are secured, like all the other new sports betting sites on our list. In other words, QuinnBet is a safe and reliable bookmaker, on par with industry standards.

This sportsbook prides itself on its customer support team, whose agents are available around the clock with lightning-fast responses to any questions or issues. You can contact them via live chat or email at

BetSteve Logo
4.6 / 5.0


Key features

Great bonuses

Diverse markets

Game-specific promotions

BetSteve is an online casino and bookmaker operated by ProgressPlay Limited, which is why it has an identical layout as InfernoBet.

Betting Markets

All available and upcoming games are neatly arranged on the left side of the homepage. Punters can expect all the usual suspects like football, basketball, tennis, snooker, and even ice hockey. Like every reputable bookmaker out there, BetSteve has an esports section for betting on Dota 2, League of Legends, or CS:GO.

Bonuses and Promotions

New betting sites’ offers and promotions are often much more lucrative than at a veteran venue, as a way to attract a loyal audience. This is exactly the case with BetSteve: The bookie offers 15 promotions, most of which are tied to specific games and their leaderboards. Each promotion comes with its own special code, and the more you bet on a specific game, the higher you climb the leaderboard, which in return gets you better rewards.

BetSteve also has a welcome bonus similar to the one that most brand-new sports betting sites have to offer. Namely, newcomers can get £10 in free bets by depositing £10 after registration and betting on games with minimum odds of 1.5. The bonus has a 10x wagering requirement, and the maximum winnings are £20.

Payment Methods

Punters can deposit via credit – non-UK players only – or debit cards like Visa and Mastercard, or through NETELLER, Trustly, PayviaPhone, Skrill, paysafecard, and others.

The minimum deposit amount is £10 while the maximum varies based on the method, up to £5,000. All withdrawals carry a £2.5 processing fee, and processing times range from 4 to 14 days (pending times included).

Security and Customer Support

Like all the new online betting sites on our list, BetSteve is fully licenced. It has a Malta Gaming Authority licence, and one from the UK Gambling Commission, with transactions protected by Sectigo and PCI Security, creating a perfectly safe gambling environment.

BetSteve also offers ‘round-the-clock customer support via email or live chat.

SponsioBet Logo
4.2 / 5.0


Key features

Excellent promotions

Reliable customer support

Live game overview

SponsioBet is an up-and-coming bookmaker with competitive odds, diverse betting markets, and fantastic customer support, all of which you can find easily thanks to the website’s streamlined interface.

Betting Markets

Though they might be one of the brand-new sports betting sites, SponsioBet is doing an excellent job of diversifying their offer and catering to the needs of all punters out there. They can bet on sports like football, basketball, or cricket, or even badminton and beach volleyball. If that’s not their thing, virtual sports or esports like Dota 2, League of Legends, and CS:GO are always an option.

Bonuses and Promotions

The bookmaker has a standard offer for any newcomers for £10 in free bets after depositing £10 and betting on a game with the minimum odds of 1.5. There’s a 10x wagering requirement you’ll have to fulfil before withdrawing the bonus money from your account.

While most sports betting sites have only a few bonus offers, SponsioBet has a dozen. Many promotions are tied to special codes found on their website, so check those out before registering.

Payment Methods

SponsioBet’s payment options are pretty standard, with methods such as PayPal, paysafecard, NETELLER, wire transfer, Trustly, and PayviaPhone all available.

All transactions are secured by Olorra Management Limited. The minimum amount you can deposit is £10 and all withdrawals are subject to a £2.5 processing fee.

Security and Customer Support

For new sports betting sites to make the cut and end up on our list of the best and newest bookmakers in the UK, a licence is a must. SponsioBet is licenced by the Malta Gaming Authority and the UK Gambling Commission.

Customer support is one of SponsioBet’s best features: Available at all times, and you can contact them either via email or through live chat.

MrPlay Logo
4.1 / 5.0

Mr. Play

Key features

Diverse betting markets

Competitive odds

Highly secure and its moustache logo are well-known in the gambling industry. Even though is primarily an online casino operator, the brand also includes a bookmaker, catering to casino enthusiasts and punters alike.

Betting Markets is one of the new horse-betting sites available to UK residents. The bookmaker’s repertoire also includes American Football, basketball, darts, cricket, greyhound racing, MMA, politics and a ton of other niche markets like Gaelic football and hurling.

Punters can even bet on a ton of in-play sports like football, tennis, ice hockey, volleyball, baseball, or golf. Since in-play betting is more specific and time-sensitive, the odds are even better than for regular bets.

Bonuses and Promotions

Unfortunately, UK residents can’t look forward to’s generous welcome offer mentioned in other reviews of new online betting sites. However, the bookmaker has an offer designed specifically for the UK market and allows you to get a £10 bet token after depositing £10 or more and betting at least £10 at minimum odds of 2.00 (1/1).

In addition, also has two other promotions, one of which can net you anywhere from 4% to 77% in extra winnings up to £11,000 on your accumulator bets.

Payment Methods

The bookie includes all the popular payment methods and punters can deposit via credit and debit cards like Visa and Mastercard, paysafecard, or e-Wallets like Skrill, NETELLER, and PayPal, and many others. is one of the best new betting sites when it comes to processing speeds. All deposits except those made via Interac are processed instantly, and withdrawing cash can take anywhere from 0-6 business days, which mostly depends on the payment method you use.

Security and Customer Support

The website uses 128-bit SSL technology to secure all its data. is licenced and regulated by the Malta Gaming Authority and the UK Gambling Commission.

If you have any questions and need help with anything, the extensive FAQ section is part of what makes one of the best online betting sites. You can scroll down to the bottom of the website’s homepage and check it out. You can also contact the customer support team via live chat or contact form.

STS Logo
4 / 5.0


Key features

Fantastic welcome offer

Great betting markets

Excellent customer support

STS.Bet is an international bookmaking company and one of the largest betting operators in the world. The company has nearly three decades of experience in the gambling industry, and they operate one of the top new betting sites available to the residents of the UK.

Betting Markets

With a portfolio of up to four hundred sporting events at a time, STS offers fantastic variety to cater to any punter. In addition to all the standard sports, esports, winter sports like ski jumping or mountain skiing, or water polo are all part of the deal. There’s also a ton of exciting markets to try, like biathlon, NASCAR, WWE, or 3X3 basketball.

Bonuses and Promotions

STS has one of the best welcome offers among new sports betting sites in the UK. By making a minimum deposit of at least £10 and a qualifying bet of the same amount with minimum odds of 1.5(1/2), you can receive a bonus of up to 50% of your initial stake, up to £40. The bonus is valid for seven days and has a 6x wagering requirement.

Additionally, you can take advantage of the cash-out feature, or a promotion designed for accumulator bets available to newcomers and existing customers alike.

Payment Methods

STS includes all the payment methods one might expect from one of the best online gambling sites in the UK. Punters can deposit and withdraw via Visa, Mastercard, PayPal, Trustly, Skrill, NETELLER, and ecoPayz. The minimum deposit amount is £10, and the maximum is £10,000. The minimum withdrawal amount is £10. Withdrawal processing takes up to three days, but you can cancel it at any time.

Security and Customer Support

STS is licenced and regulated by the Malta Gaming Authority and the UK Gambling Commission. STS is an advocate of responsible gambling. Customer service is there to tend to the punters’ needs around the clock. You can contact representatives via live chat or email, at

betdukes logo
4.3 / 5.0


Key features

Great betting markets

Secure and licenced

Game-specific promotions

BetDukes is one of the latest betting sites in the UK market. The online casino and bookmaker launched in December 2020, but it’s already rivalling other bookies with its competitive odds and betting markets.

Betting Markets

If you’re planning on visiting BetDukes, you can expect a little bit of everything. The bookmaker includes all the regular sports, esports, as well as virtual sports. Coupled with the numerous betting options at your disposal, you are guaranteed to find something that strikes your fancy.

Bonuses and Promotions

The BetDukes welcome bonus is fairly standard compared to the other best new betting sites in the UK. By making a minimum deposit of £10 and betting the same amount on a game with 1.5 odds or more, you get £10 in free bets, but the bonus has to be wagered 10 times. The bookmaker also offers a variety of other bonuses for esports, football, NBA, horse racing, and American Football.

Payment Methods

BetDukes supports Trustly, PayPal, paysafecard, MuchBetter and ecoPayz. However, residents of the UK cannot deposit via credit cards.

The minimum deposit is £10 for paysafecard and £20 for all other methods. There is also a £700 maximum deposit limit for Trustly and paysafecard, and £5,000 for most other methods. Withdrawals carry a £2.5 processing fee.

Though it might be one of the latest betting sites, and thus very modern, processing speeds at BetDukes are lacking. A withdrawal request will first have a three-day pending period, one-day transaction processing, and then last three to seven more days until the funds actually get to your account.

Security and Customer Support

BetDukes is safe to play at: The bookmaker is fully licenced by the Malta Gaming Authority and has a remote operating licence regulated by the UK Gambling Commission.

If you require assistance or have questions regarding anything bet-related, you can contact BetDukes’ customer support. As is the case with new betting sites in the UK who are looking to build a customer base, BetDukes representatives are available at all times via email or through live chat.

Our evaluation methodology

We rely on a strict review process and holistic approach in testing out and rating bookies. From bonuses and odds to security and banking options, we take all the relevant information into account during our reviews. Then we include only those worthy of our new betting sites UK list, bringing you only the freshest, fairest, and most lucrative providers.

In the next section, we’ll cover each step of our foolproof evaluation process, pointing out the importance of each feature, how to evaluate them, and why they’re important. In this way, you can apply the same process we use when determining which bookie suits you best. During the review process, we test all betting sites with real wagers and selections to bring you an unbiased assessment of each site.

Licensing – Each country has its own set of specific laws that regulate betting. In the UK, all betting sites have to be licensed by the UK Gambling Commission (UKGC). We only take licensed new online betting sites into consideration, and you should too. Not only is it illegal for betting sites to operate without the UKGC licence, but it’s also highly risky. Various bodies like the UKGC serve as a guarantee that each bookmaker conforms to rules concerning security, fairness, financial regulation, and so on. That’s why we make sure each and every bookie on our list is fully licensed by the UKGC and follows all appropriate rules and regulations.

Bonuses – Only a few things in the world are better than free stuff. People who run betting sites know all this and aim to provide and advertise shiny, generous bonuses, both for new and existing players. A good bonus is important to punters, and betting sites new customer offers are rightfully considered to be a hugely important metric when assessing each platform. However, the trick is figuring out how generous the bonuses involved really are. To do so, we take a look at the bonus prerequisites, wagering requirements, the duration of the promotion, and all that tiny text at the bottom of each promotional offer.

You can expect that new bookies will try to outperform the old guard when it comes to bonuses, which is one of the main advantages of switching to a newer provider. We’re here to tell you what exactly you’ll be getting in those promotions.

Market availability – When scouting for the best new betting sites, market availability is one of the key aspects to look out for. The availability of a broad selection of sports and leagues is invaluable. Most bookmakers focus on a certain selection of sports, for which they cover most matches and leagues, and offer the most betting types. In the UK, it’s tough to find a betting site that doesn’t fervently offer all types of horse race or football betting. However, if you fancy other sports – or esports/virtual sports – you should pay attention to what the bookie in question offers for those. This is why we devote a section of our reviews to examining how broad a market selection each bookie has on offer.

Gambling experience – Too often we see new sport betting sites that sound great on paper but miss that special something that makes you fall in love with them. The bonuses could be great, the odds favourable, and the market selection wide, but if the site doesn’t click with you, it’s all for nothing.

In our reviews, we examine several elements that greatly influence and shape the overall user experience. We examine the look of the site – the colour palette, whether it’s too flashy or too drab, whether the UI reflects modern design decisions or is stuck in the 2000s. Additionally, in our reviews of new sport betting sites in the UK, we look at the site’s responsiveness, its layout, load speeds on slower internet connections, and mobile optimisation

Security and support – Betting is a risky business, and we don’t just mean because you can lose money. During registration and when you make bets, you’re trusting the bookmaker with your sensitive information, including your personal data, address, banking details, and so forth. Sending that sort of information over the internet is scary. Therefore, we always expect a high level of devotion towards security measures on the new online sports betting sites we review.

These measures include high-end encryption to protect all information flows between you and the site, two-factor authentication, and secure databases. Besides security, the site needs to have a dedicated, resourceful, and helpful customer service team ready and willing to help you out whenever you run into problems. Additionally, the best betting providers offer multi-channel support that’s available 24/7. Some hiccups in the support department are forgivable due to the coronavirus outbreak, which limits the number of support staff available.

Streaming – Integrated streaming capabilities have become increasingly common in online betting venues. Both old and new UK sports betting sites have started offering streaming services for matches, which is an invaluable addition for any punter. The ability to watch the games you’re betting on right on the betting site greatly improves the experience, although some bettors might still prefer to watch their games on TV. While streaming is not a make-or-break feature when reviewing betting sites, it’s certainly a welcome addition that deserves praise.

Banking options – With the recent ban on the use of credit cards for betting, the availability of other transaction methods has grown in importance. In our reviews, we look at whether the providers allow payments through various eWallets like Neteller, Skrill, PayPal, debit cards, wire transfers, and more. Additionally, we look at the minimum deposit and withdrawal amounts of the latest betting sites in the UK, as well as transaction times for each method. The ideal bookie offers low minimum deposit/withdrawal amounts, rapid transaction times, and high withdrawal limits.

Odds – We’ve already mentioned the importance of attractive odds on new sites. Figuring out the difference in odds between different sites is often difficult, especially when the differences are small. However, many sites now offer “best odds” guarantees, which means that they compare the odds to those of the competition before paying out your winnings. This guarantees that you always receive the maximum possible amount of money for the bets you win. Great odds and/or best odds guarantees are what most bookies should strive for.

Betting types – Fledgling punters, or those who like to play it safe, mostly stick to single-win bets. However, experienced bettors know that the real cash lies in various advanced betting types like acca bets, scorecasts, tricasts, and handicaps. Therefore, we always take a close look at the betting types offered by the new UK bookmakers we review, as they greatly affect your betting experience on the site. Of course, betting types offered often depend on which sports a bookie specialises in; they typically offer the most betting types for the sports they focus on the most.


What is the best UK betting site?

There are many great new betting sites in the UK, so it’s tough to single out one. Which betting site suits you best depends on your preferences. Some of the most popular newer sites are 10bet and Betiton.

Which Betting Sites Accept PayPal?

PayPal is one of the most popular methods of online payment, and the majority of betting sites now support it. Some of these include William Hill, 10bet, BetVictor, and Unibet.

What betting sites give you a free bet?

Free bets are one of the most popular welcome offer rewards. However, they’re not completely free – they usually require you to make a certain deposit and place at least one qualifying bet. Nearly all bookies offer free bets of this sort – William Hill, 888sport, Unibet, and Bethard being among them.

How long does it take to open an online betting account?

Opening an online betting account, especially on new betting sites in the UK, is a quick process that takes a maximum of five minutes. You’ll just need to punch in your email, personal data, and phone number, and your account will be ready for immediate use.